Saran Wrapped

Riding home the bus from work today, we rounded a blind corner and pulled up at the next stop, where a young man was being saran wrapped by his - what I hope at least were - friends to a lightpole.

 One passenger next to me looked up from his Kindle and said

 then went back to his book as if "it" was the most typical thing in the world.
No one else on the bus seemed to notice.